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Snow, Flow, Grow and BREW.

New Store

Coming Soon

Contemporary sake experience Hub “ Shop & Taproom Flow ” to launch in Echigo-Yuzawa.


雪・水・米－自然資源の循環の産物である日本酒を通じて、世界中から訪れる人々の合流、感性やアイデアの交流...

さまざまな「Flow」が交わり合い 、自由で多様性にあふれたSAKEカルチャーを醸し出す新しい拠点が、越後湯沢の地にオープンします。

白瀧酒造 醸造蔵となりに 「 Shop & Taproom ≪Flow≫」が 2025年春のOpenに向けて準備中。最新情報を随時お届けします。

白瀧酒造直売店

Flow

SHOP & TAPROOM


Five minutes walk from Echigo Yuzawa Station. Contemporary Sake Experience hub “Shop & Taproom Flow ” is opening in Spring 2025, featuring a retail store, tap room, and premium sake experience lounge, located next to Shirataki Sake Brewery, well-known for its sake brand “Jozen Mizuno Gotoshi -go with the flow-”


Shirataki Sake Brewery has its beginning in 1855 when the founder, Tosuke Minatoya, started brewing sake in Yuzawa, located at the foot of the mountain range connecting Tokyo and Sea of Japan, to treat travelers with sake brewed in a natural environment blessed with pure, melted snow water.


In 2025, the traditions inherited over the past 170 years and the contemporary style created through the continuous pursuit of evolution will be seamlessly integrated into our products and atmosphere that will invite travelers from around the world to a new sake experience filled with freedom and diversity.

越後湯沢駅から徒歩で5分。「上善如水」で知られる白瀧酒造の醸造蔵となりに、ショップ・試飲コーナー・酒蔵体験ラウンジを備える、新しくて自由な日本酒体験の発信拠点「Shop & Taproom《Flow》」が、2025年春にオープン予定。


白瀧酒造は、創業者・湊屋藤助が1855年、東京と日本海を結ぶ山脈の麓、この湯沢の地で、雪解け水に恵まれた大自然の中で醸す酒で、行き交う旅人や商人たちをもてなしていたことに始まります。


そして、それから170年、長年にわたり受け継がれてきた伝統と、進化を追求し続けることで実現したコンテンポラリースタイル、それぞれがシームレスに融合したプロダクトと空間で、世界中から訪れる旅人たちを自由と多様性に満ちた新しい日本酒体験へと導きます。

Taproom

試飲コーナー

 A taproom that offers a variety of flavors for you to sip on, allowing you to enjoy SAKE culture with all your senses.


自由に飲み比べができるサーバーや、おつまみと味わえるカウンターテーブルを構え、限定酒やプレミアム酒まで、バラエティに富んだラインナップをお愉しみいただけます。

Shop

ショッピング

Limited edition bottles, sake-derived skincare products, and traditional vessels... explore the authentic Japanese souvenirs to bring home for yourself, family and friends.


ここでしか買えない限定酒や、酒蔵生まれのスキンケア商品、酒器やバッグなどのオリジナルグッズもお求めいただけます。

Water

仕込み水

There are spots where soft brewing water, which determines the softness of our sake, flows out of the springs. Please fill your own bottle and enjoy it along the journey.


私たちのお酒のやわらかさを決定づけている軟水の仕込み水が湧き出るスポットが施設内外に点在しています。お手持ちのボトルに入れてご自由にお持ち帰りいただけます。

Experiences

酒蔵体験

The premium experience lounge based on two main contents: an experience gallery that features the brewing scene, and a hands-on experiences lounge with lectures on the deeper aspects of sake flavors.


白瀧の醸造シーンを体験できるギャラリーと、その味わいの奥深さをレクチャー付で体感するラウンジ、それら新しい２つのコンテンツを基軸としたプレミアム体験フロア。

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ACCESS

2640 Yuzawa Minamiuonuma NIIGATA


■By train

Echigo-Yuzawa station is about 80 minutes away from Tokyo on the JR Joetsu Shinkansen from Tokyo station or Ueno station.


* 5min walk from Echigo-Yuzawa station.


■By car

It takes about two hours to drive from Tokyo on the Kanetsu Expressway.

The closest interchange is Yuzawa IC.


* On-site parking available.


Closed:

Saturdays, Sundays and national holidays


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